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Joint Juice Acquires Premier Nutrition

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By: Sean Moloughney

Editor, Nutraceuticals World

San Francisco, CA-based Joint Juice, Inc., has acquired Premier Nutrition, Carlsbad, CA. Founded in 1997, Premier Nutrition, Inc. offers several lines of high-protein nutrition products, including ready-to-drink shakes, bars, powders and cookies. The acquisition marks Joint Juice, Inc.’s commitment to delivering innovative, value-added nutrition products.

“With the acquisition of the Premier Nutrition brand, we are now actively competing in the large and growing sports nutrition and weight loss category. What is especially exciting about the brand is the wide breadth of consumers who purchase high-quality protein products, ranging from sports enthusiasts, to dieters, to healthy, busy people,” said David Ritterbush, Joint Juice CEO.

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